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  • Writer's pictureJim Bessman

White Mountain starts Toy Fair day right with breakfast cereal puzzles

White Mountain

"Mini Cereal Boxes" and "Vintage Records" puzzles at White Mountain's Toy Fair booth

What do do when one of your best selling jigsaw puzzles is a 1,000-piece collage of 30-some cereal boxes and is in fact entitled Cereal Boxes? Why, come out with a Mini Cereal Boxes six-pack of 9 x 7-inch 100-piece puzzles, of course!

Each of White Mountain Puzzles’ mini-puzzles (Cheerios, Honey Nut Cheerios, Cocoa Puffs, Cinnamon Toast Crunch and Lucky Charms—all from General Mills) is boxed in a corresponding mini-cereal box, then packaged together in a “Breakfast Pack” supermarket-style cardboard tray.

“You can build one, put it on the table or counter, and then eat some cereal!” enthused White Mountain’s Sean Minton at his company’s exhibition hall booth this week at the annual Toy Fair trade show at New York’s Javits Center.

White Mountain also has a 400-piece What’s for Breakfast? cereal boxes collage puzzle and a 300-piece I Love Cereal, both using the same artwork as Cereal Boxes.

As for the supplier’s regular thousand-piece puzzles, noteworthy among the new releases is Vintage Records, by British artist Steve Crisp, also the illustrator of this year’s top-selling American Diner puzzle. Pictured is the inside of an old New York City record shop, circa 1975, with a lot of Beatles and Elvis Presley albums visible along with albums from the likes of Jimi Hendrix, Dolly Parton and The Kinks.

The puzzle also shows two rows of old-fashioned record browser bins in the middle of the store, with a young couple holding up and perusing a Presley album. Further dating the scene are turntables in the rear and listening booths off to the side.



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